i spend most of my time thinking about internet culture, storytelling, consumer psychology, positioning and why certain things resonate online while others don’t. socials & distribution: * generated 28M+ impressions on X organically * crossed 1.2M+ instagram views in 30 days * grew to 4.6K followers on instagram in under 2 months organically * grew my substack to 1.6K+ subscribers in under 2 months * generated 120K+ impressions in under 30 hours for demoboy alongside 120+ waitlist signups through organic twitter distribution * 4000+ hours of livestreaming and community building experience brands, projects & experience: * have been working with brands through internships, creator work and early-stage projects for the last 3+ years * worked on campaigns, positioning and creator-led distribution with brands like Frido, Flipkart, AskHonestly.ai and Wellbi * co-founded Demoboy during emergent’s vibecon 2026 and currently building it further * worked closely with founders and early-stage brands on positioning, storytelling and audience perception online * scored 99.1%ile in CAT 2024 with an IIM Kozhikode convert before deciding to continue building independently. areas i usually help people with: * internet-native positioning * organic distribution * storytelling * creator-led growth * consumer psychology * substack/writing feedback * brand narrative & audience perception * making brands and ideas feel more human online currently building: * a beverage manufacturing unit in odisha * demoboy, alternative to screenstudio and recordly but obv better both have given me a much deeper understanding of distribution, logistics, consumer behavior and building things from the ground up both online and offline.