I'm a data-driven Performance Marketing Expert with 6 years of experience developing and executing high-performing campaigns across various industries. I thrive in fast-paced environments and possess a strong track record of exceeding marketing goals. My expertise lies in the entire campaign lifecycle. I start by conducting in-depth market research to understand target audiences and identify the most effective channels. This includes popular platforms like Google, Facebook, LinkedIn, and others. I then craft data-driven media plans, meticulously allocating budgets to maximize return on investment (ROI). Throughout the campaign's lifecycle, I meticulously manage campaign setup, launch, optimization, and scaling. I'm passionate about using data to continuously improve campaign performance. I leverage customer lifetime value (LTV) to optimize campaigns for long-term success. By analyzing data and implementing A/B testing, I ensure campaigns are constantly refined to deliver the best results and reduce customer acquisition cost (CAC).