In e-commerce, the real battle isn’t getting users to “Add to Cart”—it’s getting them to successfully complete payment. That’s where most businesses lose 30–70% of their revenue. I specialize in fixing that. With 11+ years of experience leading product initiatives across high-scale e-commerce platforms (Angara, Shopclues, Biba, OTTplay), I’ve worked on checkout and payment systems processing millions of transactions across India, US, UK, and AU. My focus goes beyond surface-level UX. I analyze the full buyer journey—behavioral friction, payment failures, trust gaps, and system inefficiencies—to identify where conversions break and how to fix them. My work has driven: • 8–12% improvement in payment success rates • ~8% uplift in conversion • Measurable reduction in checkout drop-offs If you're a founder, product leader, or growth team struggling with checkout performance, payment failures, or subscription churn—I can help you identify and fix the gaps quickly.