I help businesses grow by turning paid marketing investments into measurable revenue outcomes. As a Performance Marketing Specialist, my work focuses on building and optimizing digital advertising systems that support lead generation, sales growth, and long-term scalability. I work closely with business objectives — not just platforms — ensuring that every campaign is aligned with clear KPIs, budgets, and growth goals. My expertise includes: • End-to-end Google Ads and Meta Ads management • Campaign and account structure built for scalability • Audience and keyword strategy based on intent • Ad copy and funnel optimization for higher conversions • Budget planning, bidding strategy, and ROI improvement • Conversion tracking, analytics, and performance reporting I believe effective marketing is not about spending more — it’s about spending smarter, backed by data and continuous optimization.