Digital expert with 360 degree experience of Applied Analytics & Digital Transformation. I've been part of Digital transformation journey for big organizations in Retail, B2B, Banking & Aviation. Currently I'm working with IndiGo on digital transformation journey, leading a team of Digital & Customer Analytics providing business with actionable insights. My areas of expertise lies in Digital Analytics, Customer journey Optimization, Real-time targeting, Omnichannel strategy and Customer next best action.