Paid Marketing Plan Template- A to Z!

For every performance marketer, paid ads specialist, or demand gen manager, here's a cheat sheet with embedded Excel formulas to calculate CAC, CPM, CPL, and other key metrics within a given budget.

Simply optimize this Excel sheet to fit your needs or use it as is. It covers all aspects of paid marketing for a consumer brand, including:

1. Setting user acquisition targets.
2. Choosing platforms and allocating budgets.
3. Enhancing the repeat sales funnel to meet revenue goals.

Stay within your budget and use this tool to calculate ROI and marketing spend. Next time you submit assignments for a job or present to your founder, you'll be spot on!