Building an online brand for kids- GTM

Here's a fail-proof GTM strategy shortlisted by multiple founders on building a brand and launching flagship product built for kids in India and abroad. This covers-

1. Figuring out target segment (age group, spending appetite, which social media channels are they most active on)

2. What are the right tools and content to engage them with ? What do you do on YouTube vs FB vs Insta (communication and content) to drive them to Website ?

3. What are specific SEO tags, GDN strategy to be used to optimise search etc

4. What are the different CTAs, marketing interventions you would use once we have customers on website or have expressed interest.

And some more...

Happy learning!