Senior Marketing and Growth leader with 17+ years of experience in the development and implementation of Growth, Product, and Marketing strategies, frameworks, and processes. Proven track record of delivering success in fast-paced, hyper-growth, and entrepreneurial environments. Worked across B2C, D2C and marketplace business structures. Experienced in effectively operating on a global scale in a complex matrix structure. Successfully led diverse teams to deliver high business impact. Growth Leadership Retention & Engagement Monetisation Growth Loops B2C/D2C/B2B2C/B2B AARRR funnels User Acquisition Segmentation Personalisation User Journey Maps Next Best Actions LTV Management Subscription Promotion Org and team design Quantitative and Qualitative analytics Omnichannel Integration