Ankur is a seasoned practitioner of every step in the communication workstream of marketing -he has 12+yrs experience working across research to advertising to media planning. A solid grounding in the business of communications from MICA Ahmedabad enabled him to seamlessly switch across these disciplines, working for market leaders like Unilever, Viacom18, DDB Mudra & GroupM. He has also conducted guest sessions for students at IIFT & for startups, helping them understand the importance of communications in marketing strategy. Connect with him to chat about consumer insights for your product/service, product testing, comms development research & testing, culture research, advertising strategy or media planning strategy.