Through the early understanding of my capabilities in data analytics, evaluation and assessment, I have dedicated the entirety of my academic and career pursuits toward honing these skills, successfully setting up a resounding career of over 12 years in both UK and India spanning across project management, solution development, strategic planning and company restructuring while serving as a liaison for clients and senior executives. My key qualities include my ability to lead major client projects directly impacting digital direction and data analytics decision organisation-wide, instil attribution modelling and methodologies for accurate forecasting and budget allocation, and to conceptualise innovative strategies aimed at heightening brand presence and market reach. I hold skills that have been naturally progressive for me, such as identifying potential areas of improvements within existing processes, to lead cross-functional teams across daily business operations, to work collaboratively across all levels. To connect with me and discuss further, I can be contacted at batla.ankur@gmail.com Expertise in the following : • Digital Analytics: Adobe Analytics, Google Analytics • Reporting: Tableau, PowerBI, Qlikview, R, Datorama, MS Office • Optimization: Adobe Target, Google Experiment, Optimizely • SEO/SEM: Google Webmaster, AdWords, Trends, Keyword Research • Social Media/Monitoring: Visible, HootSuite • ETL: Tableau Prep, R, Python, SQL, Big Query • Debugger: Adobe Debugger, Firebug, Charles