With over 16 years of experience in data and analytics, I am passionate about helping brands leverage the power of data to drive action and impact business outcomes. As the Founder and CEO of Advisai Consulting, I lead a team of experts in analytics, CRM, artificial intelligence, and loyalty, providing data-driven marketing and loyalty solutions to our clients across various industries. My consulting approach is based on four pillars: analytics, AI, CRM, and loyalty. I help clients track and optimize their business KPIs and metrics, use AI to engage more intelligently and proactively with their customers, build targeted and personalized CRM programs, and drive stronger customer loyalty and retention. I also help clients move up the maturity curve in these four pillars and scale up their digital transformation.