Ankita is currently working as a Marketing Manager at Amazon where she is managing growth and category marketing for the beauty business. She has also been a part of a team of passionate individuals who recently launched the new app, Tata Cliq Palette as a part of the CliQ group and are creating infinite possibilities to turn beauty shopping into an experience through content/social commerce. Prior to this, she worked as a growth, performance and digital marketer in SAAS, e-commerce and media & publishing. She is an engineer turned marketer, who has found her way up by learning on the job. Her interests lie in scaling initiatives from zero to one, project management, customer acquisition and product-led-growth. On a lighter note, she enjoys painting on canvas with acrylics, learning about personal finance and upskilling whenever possible. Please feel free to reach out to her on maheshwariankita14@gmail.com if she can be of any help or just to have a casual chat.