Metrics

Are you tracking metrics but still unsure whether you’re measuring the right things?

Do dashboards exist, yet product decisions still feel subjective or hard to justify?

In this session, we’ll break down product metrics from first principles focusing on how to define, choose, and use metrics that actually guide decision-making, not just reporting.

We’ll cover:

1. How to identify north star and input metrics for your product
2. Aligning metrics to user value, business goals, and product stage
3. Common metric traps PMs fall into (vanity metrics, over-instrumentation, unclear ownership)
4. How to use metrics for prioritisation, experimentation, and stakeholder alignment
5. Translating ambiguous goals into clear, measurable success criteria