I am Ankita Bharadwaj, a Salesforce Product Manager at MakeMyTrip, working on building and transforming enterprise CRM systems that power large-scale business operations. My focus is simple: technology should solve real business problems. I work at the intersection of product, business, and technology, translating complex operational challenges into scalable Salesforce solutions that drive efficiency, automation, and revenue visibility. Over the years, I have worked on CRM transformation initiatives for some of India’s large-scale business ecosystems, designing systems that support hundreds of users, complex workflows, and high-growth environments. My work involves product strategy, architecture thinking, integrations, governance, and process design ensuring Salesforce becomes a true business engine rather than just a tool. I am particularly passionate about the future of the Salesforce ecosystem as it evolves with AI, automation, and intelligent workflows. The industry is moving beyond simple CRM implementation toward business transformation platforms, and I enjoy being part of that shift. Alongside my work, I actively share insights and support professionals who want to: • Build a strong career in the Salesforce ecosystem • Transition into product and strategy roles • Understand how enterprise CRM systems actually work at scale If you are looking for practical insights, honest guidance, and real-world perspectives from someone working inside large organisations, you’re in the right place.