I work with early-stage B2B SaaS founders and marketing leaders who have initial traction but struggle to make growth repeatable. Over the last decade, I’ve built and led marketing inside B2B SaaS companies, focusing on ICP clarity, positioning, and demand execution. Much of my work has been about fixing fundamentals that break scale: unclear messaging, weak lead quality, and GTM motions that create activity but don’t convert. My approach is practical and execution-oriented. I help teams align sales and marketing, define clear GTM frameworks, and build demand systems that can be owned internally and improved over time. These sessions are best suited for teams dealing with unclear positioning, inconsistent lead quality, or a GTM motion that isn’t scaling. You should walk away with clarity on what to stop, what to fix, and what to build next so marketing drives consistent, high-quality pipeline.