I am an experienced marketing communications professional with over twenty years of experience with leading global and domestic organisations, particularly in Semiconductor, SaaS, Open-source, and Location data technology. I have led several strategic inbound and outbound marketing initiatives that included creating and implementing strategies to optimise ROI, fuel demand generation, and increase company profile. I bring a strong blend of strategic planning and tactical execution capabilities in driving external and internal communication comprising public relations and media management, events and exhibitions, external and internal branding, executive communications, employee communications, ecosystem marketing and product and content marketing. Recently, I founded my marketing consultancy based on the Marketing-as-a-Service model. Learn more about the model - https://www.nurtureculture.com.au/resources/unveiling-marketing-as-a-service