A structured decision blueprint built from 15+ years of operating inside FMCG and consumer businesses across India, USA and Africa.
This is not a marketing guide.
It is a sequencing framework to help early-stage consumer founders avoid irreversible economic mistakes in the first 24 months.
Includes:
• Household math modelling
• Channel economics breakdown
• Quarter-on-quarter P&L frameworks
• Expansion sequencing models
• EBITDA pathway logic
• 90-day reset lens
For serious founders building consumer brands that last.
