A result-oriented B2B Marketing & Communications professional with in-depth experience in strategizing and executing inbound and digital marketing campaigns. Expert in softer aspects like content marketing and number-driven marketing analytics. Professional Synopsis: • Experienced in cross-cultural collaboration with global stakeholders/clients to launch marketing campaigns • Skilled in end-to-end campaign planning and implementation of all marketing initiatives of new product/services launch • Managed a team of content writers, graphic designers, web developers, analytics and automation specialists, social media executive, external PR agencies, and freelance vendors • Can maintain a balance of both paid and organic campaigns to penetrate the market and meet website visits, marketing-qualified leads, and improved search engine ranking Academic: BA English Literature (Calcutta University) PG Diploma in Journalism & Mass Communication from Jadavpur University (A NAAC accredited 5 star university) Inbound Marketing Certification (Hubspot Academy, US) Google Text Ads Certification Internal Communications Black Belt Certification (Melcrum School of Communications, London) Specialties: Team Management, Lead Nurturing, Digital Marketing, Corporate Communication, Marketing Communication, Inbound Marketing, Campaign Planning, Marketing Collateral Development, LinkedIn Ad Campaign, Social Media, SEO, SEM, Paid Campaigns, PPC, CRM Achievements: Byline featured on Chatbot's Life, Data Driven Investor, Open Deep Tech