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About me
I am a Performance Marketing Manager with 3+ years of experience in driving ROI-focused growth through Google Ads, Meta Ads, and YouTube Ads. I specialize in planning, executing, and scaling paid campaigns using data-driven strategies, funnel optimization, and continuous A/B testing to deliver measurable business results.
I have worked across healthcare, media, and personal brand domains, managing large-scale paid advertising for brands like Seeds of Innocence IVF, Felix Hospital, and media platforms, as well as handling paid ad campaigns for Sonu Sharma (Motivational Speaker) focused on mass reach, engagement, and conversions.
Currently, I manage end-to-end performance marketing initiatives, including keyword and audience research, creative testing, budget allocation, conversion tracking, and analytics using tools like Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager.
Alongside my corporate work, I am also a content creator and educator with 28K+ Instagram followers, where I simplify digital marketing, technology, and AI concepts into practical, easy-to-understand insights.
My goal is to help brands and personal brands scale profitably while also guiding students and professionals to build real-world performance marketing skills.