With over 24 years of rich corporate experience across Media and Advertising, Online Aggregator Start-Ups, and Global Media-Tech, Anil Pandit is currently the Managing Partner of Publicis Media, heading the Programmatic Practice (Precision) for Publicis Media Group in India and responsible for driving data-driven advertising across clients via data partnerships and adoption of right technology solutions. He has been known for driving thought leadership in the Programmatic, Ad verification and data space in the industry and is well acquainted with both the sell side and the buy side of the Indian media industry. He has been an early proponent in the programmatic space and has helped international DSP platforms establish their ‘Programmatic Practice’ in India. He has been instrumental in setting up and driving programmatic for clients across Automobile, BFSI, IT/ITES, Travel & Hospitality, Telecom, Gaming, Consumer Products, Airlines, Pharma, D2C and B2B.He has worked with Unilever, Nestle, GSK, SC Johnson and J&J in the CPG Space. He is an active member of the IAB Tech Lab’s PETs (Privacy Enhancing Technology) Working Group. He is also a member of the IAB Project Rearc Addressability Working Group. He is also a speaker and trainer on Programmatic, Cookie-less and Data-Driven Advertising. He is one of the most sought-after guest faculty members in IIM B, IMT, IMI and other reputed Management Institutes on these topics.