Building Winning GTM for Sales Develoment

Andy Smit

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Building Winning GTM for Sales Develoment
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$350
60 mins

Is your organization ready to supercharge its growth? Struggling with the transition from inbound to outbound or unsure how to build a robust outbound sales motion? What about AI? How can AI play a part in creating the efficiencies my team needs to scale and accelerate pipeline?


Don't let roadblocks hinder your success.


With over 15 years of experience scaling pipeline and revenue for early stage to public companies, I've honed the art of operationalizing predictable and scalable inbound or outbound strategies that help grow revenues!


  1. For startups, I help you building the foundation of what would become your initial pipeline engine. Whether it be deploying cost effective tools to help build your top of funnel or hiring your first SDR, let's talk!
  2. For pre-IPO or Post IPO companies > How do I build predictability and scalability in an outbound or allbound mode that has a meaningful impact on revenue. Afterall, if your SDR org is not focused on pipeline and revenue, they should be. Let's talk!
  3. AI? Dont know where to start or how to adopt AI?


My proven strategies have made immediate first impact to organizations small or big within the 1st few months. Let's work together to understand where the gaps and opportunities are for your organization and capitalize on it!


Package includes:

60 minute assessment - $350 (diagnose the needs and determine fit)

If we work together, a seperate quote will be provided for the full services listed below.


I. Discovery and Diagnostic

  1. Org Structure and Alignment
  2. Metrics and Performance Data
  3. Tech Stack Audit
  4. ICP Clarity
  5. Process Maturity
  6. Talent Assessment (Role definitions, compensation models, enablement,leadership structure, culture)

Deliverables: SDR Function Maturity Assessment (with proriotized gaps & quick wins)

II. Strategic Framework

  1. Joint Pipeline Targets and Ownership (inbound vs. outbound pipeline contribution and shared metrics)
  2. DemandGen Integration (feedback loop, lead scoring, routing,prioritization and campaign alignment)
  3. ICP and Segmentation Startegy

Deliverables: Unified Revenue Development Plan (Sales+Marketing+SDR)

III. Outbound Engine Design

  1. Data & Targeting
  2. Messaging and Sequencing
  3. Cadence Optimization
  4. Tools & Enablement
  5. Coaching and Feedback (framework)

Deliverables: Outbound Playbook, SDR Training and Enablement Plan, Reporting & KPI Dashboard

IV. Inbound Excellence & Speed-to-Lead

  1. Lead Routing & SLA's
  2. Qualification Framwork
  3. Messaging and Discovery
  4. Closed-loop Feedback

Deliverables: Inbound Response Playbook, Lead Routing & SLA Matrix,MQL-to-SQL Conversion Dashboard

V. Leadership and Operations Enablement

  1. Hiring & Onboarding Framework (competency models,interview scorecards, onboarding checklists)
  2. Performance Management (Dashboards, weekly scorecards, 1:1 Meeting Templates)
  3. Compensation & Career Pathing
  4. Culture and Retention
  5. SDR Manager Enablement

Deliverables: SDR Leadership Toolkit,Performance Management Templates,Compensation & Career Framework


Optional: Fractional Leadership or Implementation Support

  1. SDR Manager Coaching
  2. Fractional SDR/BDR Leadership supporting, coaching and developing leaders.
  3. Hands on enablement program design
  4. RevOps integration or Dashboard Building

This will be on an hourly package basis based on monthly needs (3 month, 6 month, 12 month)


Testimonials

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