As a senior leader with over 20 years of experience in marketing strategy and relationship management, I excel in overseeing the end-to-end customer journey. I have successfully owned, directed, and executed every aspect of product marketing, including GTM strategies, messaging, positioning, launch, branding, competitive intelligence, pricing, packaging, market research, AR/PR, and more. As a master storyteller, I translate buyer needs into compelling and differentiated narratives. I am a talented "servant leader" with a bias for action, trusted by cross-functional peers and team members, even in times of ambiguity. I have built global teams from the ground up, recruiting, vetting, hiring, and mentoring excellence, with over 10 years of people management success. Key Skills: - Strategic Leadership - Relationship Management - End-to-End Customer Journey Oversight - Product Marketing - GTM Strategies - Messaging and Positioning - Brand Management - Competitive Intelligence - Pricing and Packaging - Market Research - Analyst Relations - Media Relations - Storytelling and Narrative Development - Servant Leadership - Team Building and Mentorship Some of my accomplishments include: ◆ Growing Informatica’s Integration and API pipeline by 50% in 24 months with a new GTM that emphasized messaging (pain points, personas, and differentiation), digital advertising, and storytelling. ◆ Overseeing vertical and solutions marketing best practices and integrated campaigns including creating 200+ marketing collateral pieces for Boomi (which led directly to 300% revenue growth). ◆ Transforming pricing and increasing revenues and ASP 26% through innovative marketing campaigns and strategic selling solutions at Castlight Health. ◆ Successfully launching a new product for VMware that generated $100M in new net revenue. Please connect with me on Linked In or contact me directly at andrewjhawthorn@gmail.com or via my website at https://www.hawthornmarketing.com/ #StrategicLeadership #ProductMarketing #CustomerJourney #TeamBuilding #ServantLeadership #MarketResearch #BrandManagement #GTMStrategies