Why do you run this new project? What is the purpose? What's in it for your customers? What do you want to achieve with it? These are questions I want to ask to be able to create a User Experience that corresponds not only to your requirements but also your goals. Most organisations says that User Experience is important and top of mind, few organisations live that way. Let me change that. Enjoy teaching: Agile and Usability methods within the organisation. Specialties: User Experience, Interaction architecture, Usability design, Interaction design, User testing, Work shops, Information structuring and Artificial Intelligence, AI.