I am a digital marketing and e-commerce leader with over a decade of experience helping businesses grow and transform through data-driven strategies. Currently, I’m the Digital Head of Performance, Ecommerce, and Data Analytics for Pizza Hut MENA at Yum! Brands, where I manage multi-million dollar budgets to boost DTC revenue across the region. By focusing on performance marketing, SEO, ASO, influencer marketing, and data analytics, I’ve driven a 5X ROI, increased user acquisition by 20%, and boosted app installs by 150%. In my role, I prioritize simplifying complex marketing challenges and leveraging first-party data and predictive analytics to optimize results. Recently, I integrated advanced martech tools like Conversion APIs and Google BigQuery, leading to a 30% reduction in costs. I also launched a Creator Marketing framework on TikTok that cut CPIs by 20% and expanded the platform’s gaming community by 25%. Before joining Yum! Brands, I founded Optimere Digital, where I partnered with startups to accelerate their digital growth. My strategies increased transactions by 2X for Keno Car Wash in 8 months and led to a 1500% subscriber growth for SuperSema. I’ve also led performance marketing teams at OMD UAE, Media.net, and Zomato, where I’ve developed full-funnel marketing strategies and improved campaign ROI by 300%. Skills: - Performance Marketing - E-commerce Strategy - Data Analytics & Martech Integration - SEO & ASO Optimization - Social Media & Influencer Marketing - Digital Transformation - Budget Planning & P&L Optimization - Conversion Rate Optimization - Lifecycle Marketing - Predictive Analytics I’m always interested in connecting with like-minded professionals and exploring new opportunities in digital marketing and e-commerce. Feel free to reach out to me at andrea.florence.lobo@gmail.com