I was 7 when I first heard the Nerolac Paints jingle, and for a whole week after that, I sang it all over my house. "Jab ghar ki raunak badhani ho, Deewaron ko jab sajana ho, Nerolac, Nerolac." I loved it so much, I thought to myself—who is singing this? The melody was so good. I looked it up a year ago and found Pritam Chakraborty as the voice behind it. But the concept of selling paint as "ghar ki raunak"—that’s just smart, emotional marketing. It got me thinking... Why can't new-age ads connect with their audience on a deeper level? The creativity is lost. Gutsy aims to make new-age brands as memorable as 50-year-old ads—through stories that stick. Using influencer marketing as our most powerful weapon, We believe the right creator can make all the difference.