With 15 years of expertise decoding human behavior, applying strategic insights, and crafting compelling narratives, my professional journey has encompassed diverse roles within MNCs as well as startups, Brand consulting firms, Insights Agencies, and Advertising Agencies. This multifaceted experience has helped me gain a comprehensive understanding of the intricacies involved in gathering insights, connecting the dots, and leveraging these insights for impactful boardroom discussions, informed decision-making, and transformative product changes. My approach is based on empathy and contextual understanding that guides me in comprehending user profiles and their unique realities, I use contextual storytelling as my tool of choice to convey difficult contexts.