I'm a brand strategist and marketing leader with 10+ years of experience at companies like NotCo, Havaianas/Alpargatas, Whirlpool, Bridgestone, and Instituto Ayrton Senna — and now I bring that experience directly to founders, marketing teams, and first-time leaders who need sharper strategy and stronger leadership, without a full agency or coaching retainer. Brand Strategy Projects: I help you define your ICP, sharpen your positioning, and map the right channel mix for your stage — from consumer brands to niche players like a luxury polar expedition travel agency, building strategy from scratch when there's no playbook. New Leader Mentoring: Managing a team and running projects well is a completely different skill set than doing the work yourself. I help first-time marketing leaders navigate the hard conversations — giving feedback, prioritizing under pressure, organizing a team, and building the confidence to lead without losing yourself in the process. Whichever challenge you're facing, I bring frameworks that actually work in the real world, not just in theory.