As a Digital Product Evangelist, Amogh has led Projects for local & global companies to improve their User Experience. With over 15+ years of experience as a UX Designer & Visual Branding Expert, he has a unique ability to integrate the the functional & emotional needs of various stakeholders, the ever evolving technological possibilities and the business goals- together into an empowering user experience. Understanding the core product offering gives him an edge in creating a unique branding experience. Further understanding branding equips him create a unique product experience which embodies the brand values. Amogh has always been intrigued by the nuances of human behavior. As a designer and researcher, his goal is to use Design as a tool to help create products that can positively impact people's lives. Currently he is leading Neodes Interact UX Design & Research projects to explore new opportunities for clients and deliver successful outcomes. Previously, he was leading UX initiatives in SaaS, healthcare, Industrial , Enterprise applications, Fintech domains and helping companies solve complex problems through digital transformation strategies. Amogh believes that a designer's main job is not necessarily to deliver what the client says they want, but to strategically guide them to discover what they may need in the fist place.