I help food and fresh product businesses build strong sourcing, procurement, and category management systems that drive margin, scale, and operational efficiency. With experience across Licious, Captain Fresh, Synthite, and Zepto, I have worked on: Fresh product sourcing & vendor development Procurement strategy & cost optimization Category P&L management Export operations & international trade coordination Building farm-to-market supply chains I understand both fast-scaling startups and structured export businesses. If you’re building a food brand, trading company, export unit, or quick commerce supply chain, I can help you design systems that actually work on-ground. Book a session if you need clarity on sourcing, vendor strategy, pricing, margins, or export setup.