Strategic Growth & Monetization Leader | 14+ Years Scaling Digital Platforms (MENA, GCC, APAC) : High-impact Growth leader with a proven track record of managing full P&L ($9M+ annual budgets) and driving triple-digit revenue growth across Ad and DTC based BUs. Expert in navigating the complex MENA and North African markets, having successfully led expansion into 16 countries. Specialized in Performance Marketing (CAC/LTV optimization), AI-driven CRM lifecycle transformation, and unit economics. Deeply technical across Google, Meta, TikTok, and Snap ad ecosystems, complemented by an MBA from IIM Indore and a B.Tech fromNIT Rourkela. Reporting directly to the CEO, I combine data-led experimentation with commercial acumen to deliver sustainable, scalable growth for consumer-tech platforms.