Digital Marketing and analytics professional with more than 10 years of experience in Various Marketing channels like - Email, SMS, Mobile/App Marketing, Facebook, Started as Email Marketing Developer with all expertise with Domain/IP reputation: all back- end infra setup for email channel. And grew into a CRM marketing manager. with good/experienced understand of WWW W - what to send? W - When to send ? W - Who to send ? Experienced in setting up CRM from scratch. Included Multi Channel Integration to create a WOW experience for customers and turn them into brand evangelists. My last few assignments : - Behavioral Clustering of the customer database - Improving customer engagement - Cross channel orchestration - 360 degree launch of online campaigns - Knowledge of integrated marketing campaign management tools (IBM Watson, Oracle Responsys, SAS, Adobe Campaign) Tools: Oracle Eloqua / Responsys IBM Watson Silverpop Emarsys Marketer Teradata eCircle Blueshift Labs