Software Engineer turned Customer-Centric Digital First Marketer with more than 12 years of work experience of with Global as well local brands. Throughout my career, I have worked with Global teams at brands like Google, Coca-Cola, General Motors, Microsoft, Michelin as well as local brands like Cleartrip, CarToq.com, Sleepwell, HCL, and multiple startups. The strategies I created, lead to – 1. Increasing market share for brands 2. Increasing marketing efficacies for brands 3. Building a deeper connection of brands with consumers 4. Building marketing strategies and campaigns that deliver positive ROI 5. Client retention Industry of expertise – Automobile preferably Cars and Technology Main skills - 1. Business Strategy & Planning 2. Media PLanning & Buying 3. Product Marketing 4. Team management 5. Problem solving Geographies worked with- India, MENA, SEA & USA