I am a growth leader with a degree in Accounts and Economics from the Institute of Business Administration, and expertise in retention strategy, data analytics, and performance marketing. With my skills and experience, I have delivered results and driven growth for some of the leading companies in the e-commerce and food delivery industries. Most recently, I was a Senior Growth Lead at Daraz, where I spearheaded a retention strategy that increased the share of high-value buyers, boosted the conversion rates, and enhanced the customer lifetime value. I also developed user lifecycle journeys to improve targeted KPIs, such as first purchase, first prepayment purchase, and first Daraz Mall purchase. Prior to that, I was a Team Lead at Foodpanda, where I led the growth and marketing strategy for the home-based kitchens vertical, managing 3000+ vendors and 1 Mn+ customers. I redesigned the growth strategy, orchestrated impactful marketing campaigns, and employed data analytics insights to achieve consistent and cost-effective growth. I have a proven track record of delivering results, fostering strong relationships with clients and colleagues, and consistently exceeding performance targets. I am confident that my values, motivations, and goals align with any organization looking for a dedicated and results-driven professional.