Global Bees Brands Pvt. Ltd. | March 2023 – June 2025 At Global Bees, I played a key role in scaling and profitably growing two direct-to-consumer brands — UrbanYog and MakeMeeBold — within the personal care and grooming space. 🚀 Key Achievements Scaled UrbanYog from ₹1L to ₹3Cr+ monthly revenue while maintaining positive EBITDA Identified product-market fit and designed high-impact marketing mixes for scaling stages Reduced Return-to-Origin (RTO) rate and improved returning customer rate significantly through targeting, offer structures, and retention strategies Successfully launched new channels (Snapchat Ads, YouTube Ads) as growth levers alongside Meta, Google, and WhatsApp Ads Managed over ₹1Cr+ monthly ad spends across platforms profitably 💡 Leadership Led and mentored a cross-functional team including performance marketers, influencer marketing coordinators, designers, editors, content writers, and tech support Cultivated a performance-driven, disciplined work environment while motivating and upskilling team members Stayed calm under pressure, handled tough business phases without frustration, and promoted a positive, no-grudge culture ✨ Personal Growth Navigated a challenging phase of self-doubt and a PIP (Performance Improvement Plan), bounced back stronger through reflection, mentorship, and adopting a growth + spiritual mindset Developed deeper resilience, focus, and strategic thinking as a leader 🔑 Core Skills Meta Ads | Google Ads | Snapchat Ads | YouTube Ads | D2C Growth Strategy | Media Mix Planning | Retention Marketing | Performance Analytics | Team Leadership | Creative Briefing