Spending ₹8L/month on Meta, celebrating a 4.2 ROAS. One call with him and our CAC payback dropped from 134 days to 71. He talks like a CFO who runs ads.
Ara lumiere
Pinned
Most performance marketers can pull a ROAS report. Very few can defend the contribution margin .He's in the second category. The audit template alone was worth 10x the fee
I lead performance marketing for D2C brands where contribution margin matters more than impressions.
Six years. ₹50Cr+ in managed spend. Zero tolerance for vanity metrics.
I've architected campaign infrastructure for India's highest-stakes digital mandates — including the 2024 Karnataka Rajya Sabha Election and digital communications for the 2022 Telangana Lok Sabha Election. High-velocity. High-scrutiny. Every rupee tracked.
Evidence of Work
A clean, two-column block at the bottom of the profile:
Political Strategy
Strategic Digital Campaign Team — Karnataka Rajya Sabha Election, 2024
Digital Communications — Telangana Lok Sabha Election, 2022
Geographic Coverage
Bangalore · Delhi NCR · Gurugram
Today, I bring that operator's discipline to D2C founders and growth-stage brands.
My work centers on metrics that compound equity value:
→ ROAS at scale
→ LTV: CAC above 3:1
→ Blended CAC payback windows
→ Contribution margin after variable marketing
Vanity metrics don't survive a board meeting. They don't survive my audits.
Founder, investor, or marketing leader trying to separate signal from noise? Let's talk.
