I’m a passionate and results-driven Design Manager with 9 years of experience in creating impactful visual narratives across both digital and print platforms. With a strong foundation in graphic design, art direction, advertising, and CRM-driven campaigns, I specialize in brand identity, campaign creatives, UI/UX design elements, and illustration. My expertise lies in transforming business objectives into compelling creative solutions that elevate brand presence and drive engagement. Throughout my career, I’ve had the privilege of contributing to award-winning campaigns, including a Cannes Lions-winning project, showcasing my commitment to creativity, quality, and innovation. I bring a deep proficiency in tools such as Adobe Creative Suite and Procreate, with particular strength in balancing aesthetics with functionality to meet strategic goals. Beyond hands-on design, I’ve led the hiring and mentoring of in-house design teams, implemented streamlined creative workflows, and collaborated cross-functionally with marketing and product teams to deliver cohesive, high-impact brand experiences. I’m known for effective collaboration with art directors, motion designers, art workers, and copywriters, as well as for supporting senior leadership, such as Heads of Design, on strategic brand initiatives. With a strong understanding of how design influences user behaviour and business outcomes, I strive to create work that not only looks great but also performs exceptionally, driving results across industries, including advertising, tech, AI, FMCG, e-commerce, and publishing. To learn more about my work experience and skills, please feel free to connect with me, and I would be happy to discuss them further. Thank you.