With over 11 years of industry experience spanning engineering, product management, and growth strategies, Alimpan brings a wealth of expertise to the table. His diverse industry exposure includes working with B2C products across sectors such as Transportation, Telecommunication, E-commerce, Gaming, and Entertainment. Alimpan excels in navigating new product launches, implementing product-led growth strategies including acquisition, activation, and reactivation initiatives, as well as designing and optimising loyalty programs and customer lifecycle management (CLM) journeys.