An experienced design lead and Product Designer (UX/UI) lead with 12+ years of experience driving brand transformations across websites, applications, campaigns, and digital marketing strategies. Starting as a Social Media Manager and visual Designer, I've evolved into an expert in delivering user-centric solutions. Collaborative and cross-functional, I lead teams to achieve successful digital transformations. I leverage deep insights into user behavior and utilize user research (UXR) to make informed design decisions. Passionate about innovation, I drive digital business growth through impactful product design and marketing strategies. My expertise encompasses: ⚙️ Design Thinking 📐 Information Architecture 📊 User Research & Analytics 📈 Product Design 💫 Interaction Design 🏁 Wireframing & Prototyping 🎬 Visual Design & Storytelling 🌎 Digital Strategy & Transformation 🏢 Employer Branding