Market Research and BI Analysis

Uncover actionable insights to drive business growth with comprehensive market research and business intelligence analysis.

A. STRATEGIC PLANNING & MARKET ENTRY ANALYSIS

Strategic planning is a broad process that can address the entire business, or a portion of the business such as marketing. Marketing strategies derive from strategic plans. To understand the relationship between the two, it's important to understand the purpose of strategic planning; the planning process; the difference between goals, objectives, strategies and tactics; and the important role of measurement in strategic planning.

Strategic planning is designed to provide an organization, its divisions, departments or even individual players with a game plan or road map to achieve specific goals and objectives. Strategic planning identifies internal and external effects and opportunities to consider in the creation of strategies and tactics. From a marketing standpoint, strategic planning might help to identify new market opportunities as well as new competitive threats. To come up with a solution, following are the motives:

• The purpose.
• The planning process.
• Determining Goals, objectives, vision, and strategies to be implemented.
• Role of Measurements.

B. SWOT ANALYSIS

A SWOT analysis helps you understand internal and external factors that can make or break your success toward your marketing goal. SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats with respect to your market resistance. The SWOT analysis process is a brainstorming technique. It’s designed to help you understand what might differentiate you from your competition and what resources you have to execute upon that opportunity. In the same breath, the SWOT framework helps you understand what might prevent you from seizing that opportunity.

C. 7P APPROACH AND ANALYSIS

Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 Ps to explain the mix, nowadays it is more commonly accepted that a more developed 7 Ps adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

D. MARKET FORECASTING PAN INDIA (Up to 5 Cities)

A market forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. You can use your market forecast numbers to draw a chart of projected market growth. Forecasting is conducted with respect to the below elements:

1. TAM (Target Achievable Market) & TOM (Target Obtainable Market) Analysis
2. Market Value and Market Share
3. Reality Checks
4. Market Penetration and Capitalization Factor