I have over 20 years of experience in content management, including copywriting, social media, brand naming, information architecture, inbound marketing, tech writing, UX writing, microcopy, and content marketing. Experience in: • Creation, planning and management of content in social media and cross-platform for brands such as Gafisa, SENAC, EDP, Novartis, FMB (Federal Government of Brazil), and Petrobras among many others. • Creating technical content aimed at guiding users to better use products and solutions. • Editing, conducting technical reviews, proofreading text, and proofreading documents. • Producing content for companies such as IBM, describing services, solutions, processes, and documentation. • Producing content for BIA - Bradesco Artificial Intelligence. • Producing and analyzing chatbot content for GT7, and implementing constant improvements. • Producing technical content and scripts for CodigoFonte.TV. • Writing and curating content. • Configuring and parameterizing chatbot systems. • Measuring deliveries through key indicators. • Conducting benchmarking of competing brands. SPECIALTIES • Copywriting / Brand Naming / Branded Content / Storytelling • Social Media Content / Social Media Strategies / Social Media Analytics • Planning and production of integrated multi-platform content • Tech Writing / UX Writing / UX Copywriting / Microcopy / UX Research • Translation and Localization http://linkedin.com/in/alexanunciato http://anunciato.com http://linktr.ee/alexanunciato http://slideshare.net/anunciato/alex-anunciato-digital-planning http://ceolab.net/author/alex-anunciato http://bsociety.com.br http://premium-names.com anunciato@gmail.com +55 11 99888-5998 https://linkedin.com/in/alexanunciato