As a Senior Consultant at Fractal, I lead solution architecture for Marketing Effectiveness studies for Fortune 100 brands in various industries. I help them find optimal media mix and go-to-market strategies, and uncover their customer acquisition and retention costs. For example, I designed a media performance framework for a large retailer with $70Mn upside. I have a PG Diploma in Business Analytics & Intelligence from Amity Education Group, and a BE in Electrical, Electronics and Communications Engineering from PEC University of Technology. I have developed strong skills in statistical data analysis, data science, predictive analytics, and machine learning. I have also received multiple awards for my commitment, hard work, and innovation. My goal is to leverage my expertise and experience to create value and delight for my clients and stakeholders.