👉 I conquer large industrial customers, characterised by complex business cycles, with hyper-personalised marketing and ABM 1:1 strategies 👈🏼 As a marketing veteran (and perhaps dinosaur), I have always placed more value on quality than on quantity, on small than on big data, on the extraordinary value of the personalised experience than on mass media. It is on this philosophy that I have obtained my greatest professional achievements such as: 🔥 the development of Havaianas in Italy and Southern Europe 🔥 the relaunch of Dr. Scholl's footwear division with the introduction of the blue gel, 🔥 strategic infrastructure negotiations with governments in Pakistan + Middle East 🔥 negotiations with Lloyds in London 🔥 acquisition of large industrial orders I use as direct and analogue tools as possible. ABM strategies are extraordinary and encapsulate in their philosophy, the entire pragmatism with which I have worked over the years: the maniacal focus on winning customers, business, companies, people and not markets! This is how, practically, I work to bring results: 1) hyper-detailed analysis of the offer, 2) analysis and creation of buyer personas, with first-hand data collection (one-to-one interviews), 3) creation of ad personam placements (one for each buyer persona), 4) quali-quantitative verifications for confirmation of strategic assumptions 5) thought leadership development to support campaigns, distributed where needed 6) creation of hyper-profiled lists with a very high strategic fit 7) psychographic analysis of individual decision-makers, in each target account 8) development of multi-channel and omni-sensory, ad - personam campaigns 9) continuous performance measurement My favourite engagement tool is the paper pop-up, which allows me to create incredible storytelling to which I connect digital worlds. My aim is to visualise worlds, incredible test rides, that my interlocutors touch and experience, and then buy I would talk about it for hours, industrial marketing is extremely fascinating.... If you want to conquer your 'dream industrial customers' with hyper-customised 1-to-1 strategies, without wasting resources and energy, I could perhaps be the marketer for you. I'll be waiting for you, Alberto Alberto@iperleads.com