At Urban Company, I lead the strategy and execution of the Beauty&Wellness vertical in KSA, one of the fastest-growing markets for the company. I oversee the end-to-end customer journey, from acquisition and retention to service quality and satisfaction - leveraging data, insights, and innovation to deliver exceptional value and experience. My professional background is diverse and a little unconventional, spanning across KSA, India, and the Philippines, working in different roles and functions, including category management, project management, and marketing. Graduated from Shaheed Sukhdev College of Business Studies in 2018, with a degree in Finance and Investment Analysis, and a passion for entrepreneurship and social impact. Obsessed with driving explosive growth and simplifying complex systems. Part strategist, part data nerd, always fueled by strong coffee.