A commercially driven digital marketing leader with an award-winning track record in creating disruptive highly effective brand and content marketing across multiple customers channels and touch-points. I am passionate about building brands. With a demonstrated track record of up-skilling organisations through the strategic deployment of integrated marketing, emerging technologies, creativity and diverse teams, I come equipped with unique global client and agency side perspectives. Known for my tenacity and solving complex challenges, I’m ready to help you tackle your next challenge. I believe in fostering a team culture of curiosity, where problems can be solved through iterative testing and data driven analysis. My professional experience at the forefront of brand marketing spans two decades from entertainment, media and globally iconic brands to challenging start-ups and scale-ups. I have an extensive array of skills in the design and activation of brand storytelling from the development of propositions and brand positioning/strategy, to the creative stewardship of branding, through to orchestrating large scale consumer activations, campaigns and brand partnerships. My career trajectory has allowed me to pioneer branded entertainment as a discipline, from the early days of Red Bull to modern influencer led social content and outstanding content partnerships. The power of any brand to not just interrupt but to entertain and find its place in culture, is a driving force behind all my work to date. I lead with an entrepreneurial approach helping set in place the right conditions and strategies for sustainable growth and investment. I value collaboration, creative excellence and innovation and strive to inspire my teams and partners to achieve their best work. Fellow at The Royal Society of Arts, Manufacturers, and Commerce, whose mission is to enrich society through ideas and action. It focuses on supporting innovation in creative thinking and practice, something I care passionately about.