With over 15 years of extensive experience in media, specializing in Film Direction and Video Editing, I bring a passion for storytelling and a strategic mindset. Throughout my career, I have demonstrated a proven track record in delivering impactful campaigns that achieve both results and high engagement. Currently, I serve as a Video Production Executive at the Department of Online and Distance Learning at Lovely Professional University. In this role, I am responsible for conceptualizing and producing online promotional campaigns that not only drive engagement but also effectively convey the vision and brand voice of LPU Online. In addition to my achievements in the Film and Television Industry, I have garnered significant experience in the Education and Training sector. I have collaborated with various institutions and EdTech startups such as Banasthali University, Brain Barn, BadaBusiness, I’m Smart EdTech Solutions, and IL&FS Education, where I fulfilled diverse roles including Guest Faculty, Supervisor, Operations Manager, and Career Counselor. My career commenced at Balaji Telefilms, where I started as an Assistant Director. Over the years, I have had the privilege of working with over 150 renowned brands as a Creative Director. These include HDFC, SBI, Vero Moda, Cipla, Reymonds, Cognium, and Vodafone, among others. Further advancing in my professional journey, I worked with Sony Entertainment and its various verticals, where I was assigned to package creative content, Shows & Movies, S&P, Digitisation & Repackaging old content like Crime Petrol, CID, Comedy Circus, etc. Also worked with TV & Bollywood celebrities & Influencers like Shreyas Talpade, Desi Music Factory, Manasi Scott, Awez Darbar, etc., and managed their social media handles. I also served as a Senior Creative Visualizer at Prime Focus Technologies. In this capacity, I specialized in transforming client ideas into compelling visual narratives that resonate with target audiences. I also played a pivotal role in marketing creative video content for prominent brands such as Byjus, Hotstar, HT Mint, and ISRO. My areas of expertise encompass AI & Automation, Script & Story Writing, Cinematography & Photography, Visual Communication, Animation & Multimedia. Additionally, I possess advanced proficiency in software tools including Premiere Pro, Canva, Photoshop, Illustrator, and Adobe Suite.