OTT Viewer Retention Analytics Capstone

This is a consulting-style OTT data analytics capstone project designed to help you build a strong, real-world portfolio project.

In this project, you’ll learn how to analyze OTT viewer retention data to:

• identify engagement drop-offs across seasons

• understand viewer behavior patterns

• convert raw data into clear, business-ready insights

What you’ll gain from this project:

• A step-by-step structure for building end-to-end analytics case studies

• Practical exposure to retention metrics and insight framing

• Understanding how AI tools can assist data analysis workflows

• A project you can confidently explain in interviews and evaluations

This is ideal for:

• Students building their first serious analytics portfolio

• Beginners confused about how to structure capstone projects

• Learners preparing for interviews, capstones, or analytics competitions

Note:

This project is provided strictly for educational and learning purposes only.