Completed her bachelors in Electronics and Communications engineering from Delhi Technological University. During this time she realised how technological advancements have impacted how businesses perform currently and how this has empowered consumers, who can now compare and purchase products from anywhere in the world. Having developed an interest in marketing, she decided to pursue her masters from ESSEC Business school where she specialised in different aspects of marketing. During her master studies, she developed particularly an interest in digital marketing strategies and analytics. She did a 2 year work study program at Saint-Gobain Performance Plastics in digital marketing & communications and strategic marketing. After this, she worked at BNP Paribas Personal Finance for 6 months, where she developed great knowledge and insights in embedded financing and how partnerships with digital players can transform the consumer credit industry today. She worked on multiple projects with transversal teams located internationally in Europe. In both these experiences she developed her creative and analytical skills. Akshita Gupta is now working as a Marketing Strategist at Kinetix, where she has helped define the marketing strategy and channels for the second quarter. She conducted market research on gamers, managed social media calendars, collaborated with the Design team, ensured accurate website messaging, activated CRM for game developers, and optimized communication strategies. Akshita's expertise at Kinetix spans multi-channel marketing, product marketing, online marketing, SEO, social media, digital strategy, B2B SaaS, market research, and analytics, greatly contributing to Kinetix's marketing success.