Performance marketing expert with over 10+ years of experience driving measurable results across global markets. As the Manager of Paid Social & Programmatic at Chegg, I lead a talented team of specialists, executing high-impact campaigns that consistently exceed expectations. Key achievements: • Managed $20M+ budgets, achieving 20% YoY improvement in ROI • Spearheaded international expansion, increasing conversion rates by 18% YoY • Implemented A/B and incrementality tests, boosting subscription efficiency by 20% My approach combines data-driven insights with innovative strategies to solve complex marketing challenges. Whether it's optimizing for performance, lowering CPAs, or driving brand awareness, I focus on delivering tangible business outcomes that make a real impact. Passionate about staying ahead in the rapidly evolving digital landscape, I continuously explore new growth opportunities and foster cross-functional partnerships. Let's connect to discuss how we can leverage cutting-edge marketing techniques to drive your business forward.