I’ve spent the last 7+ years somewhere between marketing strategy and actually getting things shipped. I started my own digital marketing agency early in my career and have since worked across branding, social media, content, performance marketing, creator-led growth and GTM strategy. Today, I work as Associate Director, Content Experience at Mondee while continuing to build Step Up Digitally. Most of my experience comes from solving real business problems rather than following one specific marketing playbook. I’ve worked with founders, growing businesses, enterprise teams, regional brands and creators, which has given me a fairly practical view of what works, what sounds good only in presentations, and what actually moves a business forward. I’m particularly interested in content strategy, marketing, GTM, personal branding, creator economy, agency building and using technology to make marketing smarter. On Topmate, I’m here to share what I’ve learned, brainstorm ideas, review strategies and help people get unstuck. No guru stuff. Just practical conversations based on experience.