Marketing and Sales strategy professional with experience in GTM and account planning, digital-first solution design, and implementation. Strong academic credentials with a robust combination of tier-l engineering qualifications and advanced training in digital communication management. I have been fortunate to have worked across the marketing ecosystem, starting with leading marketing for brands, running my agency, and working with advertising technology companies. Having worked with 100+ businesses and helping them across digital solutions, understanding business strategy, and devising digital roadmaps has become second nature to me. An active educator with multiple institutes and colleges, where he equips aspiring digital marketers with the latest trends and techniques. CAREER HIGHLIGHTS • Grew company business from US$3.6 Million in 2020 to nearly $ 1 million. An annualized growth rate of over 50%. My work included increasing the market awareness of our enterprise platform and adding new business verticals and clients to the existing book. • Create a deal flow of 2M+ USD through business planning for key accounts A23, Gameskraft, and Swiggy. • Worked on portfolio diversification by onboarding new verticals helping Criteo establish a go-to-market ('CTM') plan to enter new business verticals like Edtech, Gaming, and FMCG and effective rollout of the plan. • Founder of Markatent, built and led a 25-team member team working with key clients like Walmart, Avis, Sightsavers, and TOEFL • Expertise in Adtech creating GTM strategy based on data solutions and insights. Worked with key telecoms in India and Indonesia to create advertising solutions based on telco data for Vodafone Idea, IN, and Indosat Ooredoo Hutchison, ID • Partnered with the client team at Flipkart to build custom products to enable data monetization.